If you’re serious about upping your social media game, then brand consistency is key. Many businesses underestimate the amount of time and effort that goes into creating a social media presence that resonates with its relevant audience. Because social media marketing is often seen as an inexpensive and powerful engagement tool, they start social feed accounts on Facebook, Twitter, LinkedIn and other platforms but overlook the importance of investing time and planning to keeping their brand consistent.

To achieve brand consistency on social media consider these three key takeaways:

  1. Take care to ensure your profiles look similar and match your overall brand identity, including your website, newsletters and any other customer-facing communications.
  2. Make sure you know exactly who your posts are directed at and how you’ll communicate consistently with those people.
  3. Develop a social media content plan that outlines when and where you’ll post and how often. Work on ideas in advance complete with a library of accompanying images and don’t be afraid to repurpose and curate, as long as you’re sticking with your overall brand message.

Need help executing a strong social media strategy? Ask The Porter Agency how we can help.

Aug 03, 2018 | Filed under: Uncategorized by Adam Lingle