At the Porter Agency we regularly consult with clients and help them create marketing strategies that are “on brand” because it helps organizations achieve the following:

  • Projects professionalism. A cohesive brand looks more professional than a competitor that is all over the place with a hodgepodge of marketing messages and confusing identity.
  • Establishes authenticity. When you stay true to a core identity, it shows that the identity is a part of who you are, not just something created for marketing or promotional purposes.
  • Provides clarity. A consistent position clears up any confusion that customers and clients may have about who your organization is and what you stand for.
  • Builds trust. When people see content from a brand they can easily recognize, they’re more likely to remember them in the future.
  • Offers internal direction. Being clear about brand identity also helps employees and executive teams stay aligned with core values and positioning.
  • Provides simplicity. When you have a defined brand, it’s easier to make marketing and branding decisions because you have an existing outline to guide you.

What procedures have you put in place to ensure a consistent brand presence in all on and offline brand communications? Ask The Porter Agency about best practices for your brand.

Jul 03, 2018 | Filed under: Uncategorized by Adam Lingle